Yevadu : Box-Office Analysis

Filmytime started off the biz analysis with Nenokkadine and as promised, we are back with Yevadu! The film is an own release in some areas while it is a release through distributors in the rest. Dil raju is going for an own release in Nizam and Vizag. So, he is safe and the audio-video rights on a whole would fetch nothing less than 10c. The film is going to release via distributors in Ceeded, Karnataka, Nellore, Krishna and overseas. Our sources confirmed that the rights for these areas are sold for 18Crores. Nayak and Racha ended collecting around 45Crores share. Considering the budget 35-40Cr, this Sankranthi seems to be a cake walk for Ram Charan this time. But his previous film Toofan, failed miserably at the box-office. It couldn’t even collect an overall share of 7c across the state. Despite of having an Industry hit of 70Cr, a top league hero failing to collect a double digit share is really miserabale. However, the conditions during the release of Toofan are not favourable. But this Sankranthi is different. Previous Sankranthi, Ramcharan locked horns with Mahesh babu and gained good share for “Naayak”.

The amount of 18Cr should be recovered from its 5 areas. His average share in Ceeded in nothing less than 7c and Karnataka is around 3-4c. Ram Charan has a clear edge over Mahesh Babu in these two areas because of his strong fan base. This has been once again proved when the B,C centres rejected screening Mahesh Babu’s Nenokkadine for this Sankranthi and preferred having “Yevadu” in their theatres. Nellore and Krishna are other strong markets for Ramcharan, where he collects 2c on an average. Thus the minimum figure adding up all these areas is 14c. Overseas is unpredictable always. So, he now has a maximum deficit of 4c without considering overseas. Even if the movie is a dud, he could recover that minimum 4c from overseas alone. Thus, “Yevadu” is safe considering Ramcharan’s market! The film additionally needs to recover 22c maximum to enter into the safe zone. Already Ramcharan has got a predefined base in Nizam, East, West and Vizag. Even if the movie gets an average talk, the movie is all set to collect nothing less than 10c in Nizam alone. With 10c from audio-video, and calculation of shares of Vizag, East and West yet pending, where he usually collects 8c on an average, “Yevadu” is almost into the profit zone! Any amount greater than the mentioned shares would direct “Yevadu” into good profits. This Sankranthi is favourable for Mega fans and Ramcharan would be in the profit zone first before Mahesh Babu. Filmytime anyways wishes both the heroes all the very best this Sankranthi.