Release date : 10 January 2014

123telugu.com Rating : NA

Director : Sukumar

Producers : Achanta Ramu , Achanta Gopinath , Anil Sunkara

Music Director : Devi Sri Prasad

Starring : Mahesh Babu, Kriti Sanon, Nassar, Posani Krishna Murali…

Superstar Mahesh Babu’s ’1 – Nenokkadine’ has released today across the world. Sukumar has directed this movie and 14 Reels Entertainment banner has produced this movie. Kriti Sanon is the heroine and Devi Sri Prasad is the music director. ’1 -Nenokkadine’ has come in with great hype and high expectations, so let us see how the film is.

Story :

Gautham (Mahesh Babu) is a rockstar with a troubled childhood. He witnesses the gruesome murder of his parents, but he has clear memory of how they look or where they lived. He keeps experiencing strange events and believes that people are out to kill him. But those around him fail to notice any of the events.

A journalist named Sameera (Kriti Sanon) enters Gautham’s life and fall in love with him. Gautham sets out to seek answers to all the questions tormenting him and Sameera joins him in this endeavour.

The search takes them to Goa, Northern Ireland and London. He discovers that some powerful opponents are out to get him. He also learns some shocking truths about his parents and discovers the motive behind their murder.

What is that motive? Is Gautham really experiencing all those attacks? That forms the story of ’1 – Nenokkadine’.

Plus Points :

Mahesh Babu is simply outstanding as Gautham. He looks lean and fit and he has tried his best to shoulder a weak product. Once can see how hard Mahesh Babu worked for the movie. Gautham Krishna does not have much to do, but he has done what is required of him.

Kriti Sanon looks good, especially in the sequences shot in Goa. She has given an okay performance. The interval sequence has been shot well and Mahesh Babu’s performance in this sequence is excellent.

Some of the chase sequences have been shot well and Ratnavelu’s cinematography is a big asset for the movie.

Minus Points :

The screenplay of this movie is one big mess. The plot is needlessly complex and will be quite tough for most people to handle. A film like ‘Inception’ is perhaps easier to understand than this movie.

The production team hyped up the action sequences that were shot in London. But in the film, these scenes end up causing a big disappointment. They are way too small and basically what you see in the teasers is all that there is to those scenes.

The film’s runtime is a big minus and at least 30 minutes could have been shaved off from the film. There are way too many chase sequences in the film and they do not add to the thrill factor.

Entertainment quotient is near zero. There is no comedy to engage casual moviegoers and Mahesh Babu’s fans will be disappointed with the lack of heroism in the film. The climax is a big disappointment.

Technical Aspects :

Ratnavelu’s cinematography is a big asset for the movie. The visuals shot in London and Ireland look superb. Devi Sri Prasad’s music is quite mediocre for the film, but he has done a better job with the background score. He seems to have been inspired by John Powell’s work for the Bourne series.

Editing is not up to the mark. Dialogues are quite mediocre. Direction is a big minus for the film. The production unit spent almost two years on this movie and this is quite surprising, as there is nothing spectacular to justify the amount of time and money spent on the film.

Verdict :

For all the hype surrounding the movie, ’1 – Nenokkadine’ ends up as a disappointment. Except for Mahesh Babu’s outstanding performance in the film, there is nothing in the film to entice or entertain movie lovers. The needlessly complex plot and excessive run time make things worse. Because of Mahesh Babu’s stardom and the Sankranthi season, the film may pull in good revenues in week 1.

123Telugu.com Rating – NA

(Note : We are the media partners of the film and it is not ethical to rate a movie that we have promoted. As a result, we are not giving a rating. Read the review and watch the film).

Finally Mahesh Babu’s Nenokkadine is gearing up for its release on Jan 10^th. Filmytime already broke the news that Nenokkadine is the highest budgeted Telugu Film ever made. At this juncture, filmytime gets our viewers an exclusive analysis about the film budget. The film has been made at a whooping budget of 73Cr (Including Publicity). The film shoot began in the year 2012 (April). The unit took almost 2 years to wrap up the entire shooting (Considering the announcement date of Feb 2012). As already stated, the film has been made with 73Cr. Considering the current market interest rate (Reserve Bank of India) of 7-8%, the total value of the amount put in the film by 2014 (January) tends to reach 80-83Cr!! However the money put in would be in a continuous flow format. So, the above amount could be the maximum limit. The present value of money easily lies between 78-80Cr considering the initial high investment put in the film during its early days of shoot.
Now considering the distributors, except Guntur all other areas is an own release of 14 Reels through Local distributors. So, the burden lies solely on 14 Reels to recover the amount. However, the craze of Mahesh Babu earns approximately 15Cr from the rights of Audio, Video, and Satellite etc. Thus the film needs an overall worldwide share of 60Cr just to break even! Mahesh Babu’s performance in overseas is usually rocking. But, the changed rentals in overseas affect the shares of films. It has been clearly witnessed in the case of Industry hit “Attarintiki Daredi” which could collect only a share of 9Cr in overseas despite grossing more. So, touching the 10c mark in overseas is not a cake walk for Mahesh Babu this time. Moreover, he is weak in Rest Of India. Major share in Rest Of India comes from Karnataka market where Mahesh lags with 4^th position next to NTR, Ram Charan and Pawan Kalyan. A 3.5c share of SVSC shows that he hasn’t performed well in the Karnataka zone. Outside Andhra Pradesh should tally 15Cr to break even!
Leaving the 15Cr rights and 15Cr outside Andhra Pradesh, the film is still left to collect 50Cr within Andhra Pradesh to have atleast 2% ROI! This clearly shows that he needs to collect an approximate amount of 80Cr at least, which is almost 5Cr greater than the present industry hit “Attarintiki Daredi” to be termed as a safe. The scenario for “Attarintiki Daredi” is completely different as it has gained a soft corner among all the film lovers with the piracy issue and also it has got a solo release. But this Sankranthi, Nenokkadine shall lock horns with Ram Charan’s “yevadu”. With “yevadu” having a very good pre-release report, road might seem a sittle blurred to “Nenokkadine”. However taking the makers confidence into account, Nenokkadine would remain in Telugu Industry as a masterpiece. If “Nenokkadine” truly touch 75Cr mark worldwide, it could be solely attributed to the reputation Mahesh Babu has got across the world.  The final collections of SVSC and Dookudu are 51Cr and 59Cr approximately. Thus he needs to outperform himself. We would also like to share with our viewers that Power Star Pawan Kalyan has got no 30Cr movie before Gabbar Singh. His highest was 29Cr for the film “Jalsa” and his 3 movies “Komaram puli”, “Teenmaar” and “Panjaa” have failed even to touch 20Cr mark. But, he bounced back with a 60Cr “Gabbar Singh” all of a sudden. This shows that nothing is impossible in Film Industry!
 Thus, it is clear that the present task in-front of “Nenokkadine” makers as well as Mahesh babu is to break even, leaving dreams about profits! The film needs to outbeat “Attarintiki Daredi” to break even. Whether it breaks or not should be a question of debate among film lovers. Filmytime wishes Super Star “Mahesh babu” all the very best this Sankranthi to jolt down a new Industry hit for the first time in his career. Filmytime would get back to you with a detailed analysis about another Sankranthi release “Yevadu” too in a few days. So, stay tuned!

1-nenokkadine movie release today


Best wishes to Sukumargaru, 14 Reels Entertainment & team and the "Superstar" Mahesh. "1" releasing today!